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How do I sign up and participate in the Love Club loyalty scheme?Updated 22 days ago

To sign up for our Love Club loyalty scheme, you will need to visit one of our stores in person.

  • Make a purchase of at least £5 to initiate your membership.
  • Provide your email address when making the purchase, and our team will add you to the Love Club.

Remember that this is an in-store-only loyalty program, and your online account with Name is separate from the Love Club membership. The in-store signup process is required even if you have previously shopped with us online.

As a Love Club member, you will earn points on in-store purchases that you can later redeem for rewards. Additionally, as a special birthday treat, you can receive a free 5"/Small cake on your actual birthday, subject to availability. To qualify for this birthday offer, you must have been a member for at least 30 days prior to your birthday and present a valid ID with your birth date in the store on your birthday.

To find more information about the Love Club, including full terms and conditions or to watch our informational video, please follow the appropriate links provided in our correspondence or ask in-store.

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