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Store Information

Can stores personalise cakes/cupcakes

At the moment, only our London Selfridges and Covent Garden branches offer personalisation options.

Can I buy a cake slice in store?

Yes, several of our stores offer cake slices. These include our London Selfridges, Birmingham, Victoria, White City, Bluewater, Canary Wharf, Brent Cross, Shoreditch, Kingston, Bromley and Covent Garden. Please note, they will not be able to slice ca

Can I buy full sized cakes in store?

Yes, all of our stores offer cakes. Depending on the store, the sizes vary between our small and large cake sizes. Our stores receive different cakes everyday, so we would recommend calling ahead to find out what flavour and size options they have av

What stores offer seating?

Several of our stores have seating or offer eat-in options. These include our Selfridges London, Birmingham, Kingston, White City, Bromley and Shoreditch branches. You can find all of our stores information here.

What cupcake boxes do your stores offer?

Whilst online you can only order in multiples of 6 regular or 12 tiny - you can order any multiple of cupcakes in store. Our stores offer the following regular size boxes:. - 1 cupcake- 2 cupcakes- 4 cupcakes- 6 cupcakesThey also offer the following

Store collection restrictions during Summer

Whilst most of our stores have refrigeration and storage to keep your cake cool during summer, some of our stores do not. As there is a risk of cakes melting, we do not allowing store collections during Summer for the following stores:.